| No. 7 COMPANY ANNOUNCEMENT 8 October 2010 MAJOR SHAREHOLDERS ANNOUNCEMENT This major shareholders announcement regarding PANDORA A/S, company registration number (CVR. no.) 28 50 51 16, Hovedvejen 2, DK-2600 Glostrup is made according to the Danish Securities Act section 29, cf. executive order no. 224 of 10 March 2010 on major shareholders and the Danish Securities Act section 55, cf. section 56. Prometheus Invest ApS, company registration number (CVR. no.) 28 48 30 23, Sankt Annæ Plads 10, DK-1250 Copenhagen K (the "Shareholder") announces that the Shareholder as of 8 October 2010 holds 74,700,850 shares with a nominal value of DKK 1 each in PANDORA A/S equivalent to 57.40 % of the share capital and the corresponding number of voting rights. ABOUT PANDORA PANDORA is a designer, manufacturer, marketer and distributor of hand finished and modern jewellery made from genuine materials - primarily sterling silver, gold, precious and semi-precious stones and Murano glass. As at 30 June 2010, our jewellery was sold in 47 countries on six continents through approximately 10,000 points of sale, including over 260 PANDORA branded concept stores. Our collectible charm bracelets made from sterling silver and gold and charms made from different genuine materials, which are featured in our Moments collection, constitute our core product offering. In addition, we offer other pieces of jewellery, such as rings, bracelets, necklaces and earrings, through our Moments, Stories, Compose, LovePods and Liquid Silver collections. PANDORA was founded in 1982 in Copenhagen, Denmark and employs over 4,500 people worldwide, of whom more than 3,300 are located in Gemopolis, Thailand, where PANDORA manufactures its jewellery. The company is publicly listed on NASDAQ OMX Copenhagen. In 2009, PANDORA generated revenue of approximately DKK 3.5 billion (approximately EUR 465 million) and EBITDA of approximately DKK 1.6 billion, and in H1 2010 generated revenue of approximately DKK 2.6 billion (approximately EUR 345 million) and EBITDA of approximately DKK 1.0 billion. CONTACT For further queries, please contact: Kasper Riis, Communications Manager Phone +45 3672 0044 Mobile +45 3035 6728 |