No. 38
COMPANY ANNOUNCEMENT
23 August 2011
Pursuant to section 28a of the Securities Trading Act, PANDORA A/S is required to disclose information on transactions with the shares and associated securities of PANDORA A/S by executive employees and their close relations.
PANDORA A/S has received information on the below transactions:
| Name of the reporting person | Pewic Holding Aps |
| Reason for the reporting | Close relative to Executive Employee Per Enevoldsen |
| Name of the issuer | PANDORA A/S |
| Securities code | DK0060252690 |
| Nature of the transaction | Purchase of shares |
| Type of security | Shares |
| Trading date | 19 August 2011 |
| Trading market | NASDAQ OMX Copenhagen |
| Number of securities | 500,000 |
| Market Value on the trading date | DKK 20,845,000 |
About PANDORA
PANDORA designs, manufactures and markets hand-finished and modern jewellery made from genuine materials at affordable prices. The PANDORA jewellery is sold in more than 55 countries on six continents through over 10,000 points of sale, including close to 500 PANDORA branded Concept stores.
Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs over 5,000 people worldwide of whom 3,600 are located in Gemopolis, Thailand, where the company manufactures its jewellery. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2010, PANDORA's total revenue was DKK 6.7 billion (approximately EUR 895 million). For more information, please visit www.pandoragroup.com
CONTACT
For further queries, please contact:
Morten Eismark, VP Group Investor Relations
Phone +45 3673 8213
Mobile +45 3045 6719