No. 60
COMPANY ANNOUNCEMENT
8 May 2012
The implementation of the strategic review is on track and during Q1 2012 the Company executed on both the stock balancing campaign and the realignment of price architecture and product range as planned. The reported numbers in this interim report are in line with our expectations, but as expected adversely impacted by the effect from the stock balancing campaign launched on 21 February 2012. Please see PANDORA's Annual report for 2011 for a full description of the stock balancing campaign.
In Q1 2012 PANDORA received returns of discontinued products of DKK 340 million. Of this, DKK 162 million was replaced during Q1 2012.
CONFIRMED Financial outlook for 2012
Assuming a negative impact on revenue corresponding to the maximum cap of DKK 800 million from the stock balancing campaign, PANDORA expect to report revenue above DKK 6 billion, a gross margin in the low 60's and an EBITDA margin in the low 20's.
Excluding the negative impact of the one-off stock balancing campaign PANDORA expects 2012 revenue growth in mid-single digits; gross margin in the low 60's driven by the impact of commodities prices and a reduction in our selling prices; and EBITDA margin in the mid 20's.
CAPEX and the effective tax rates will not be affected by the stock balancing campaign. PANDORA expects CAPEX to be around DKK 300 million and an effective tax rate of 18,0%.
PANDORA's revenue assumption is based on the expectation of approximately 200 new Concept stores in 2012, with a particular focus in new markets.PANDORA expects to open at least 135 new Concept stores and Shop-in-Shops in our key new markets (Italy, France, Russia and Asia) during the course of 2012.
PANDORA's 2012 guidance is based on the following assumptions:
CEO Björn Gulden, said:
"During thefirst couple of months I have been spending time with all of our major markets and also visited our production facilities in Thailand. I have worked through our strategic review, and can confirm that I 100% agree to its conclusions. Our strategy is intact — it is all about execution.
Our operations developed as planned during the quarter. It is evident that we do have a number of short-term challenges but I am encouraged to see that we have initiated actions to deal with all of them. I am also very happy to see how motivated and passionate our people are. They are all proud of being part of PANDORA and are genuinely focused on continuing making PANDORA a globally successful company. We will achieve this by working hard on three things: understanding the consumer, improving our product offering and strengthening the sales-out.
The stock balancing campaign is on track, but due to the way this campaign affects our quarterly reported numbers, progress can be difficult to track. The most important fact is that we work together with our retailers, to make sure that the quality of their stock is improving. The fact that we have realigned the price architecture and product range and also reduced prices on several of our products is also assuring that we will have a larger offering in the commercial PANDORA price points going forward.
I'm happy to see that the Spring/Summer 2012 collection launched in mid-March is doing very well both in terms of sales-in and sales-out, and I'm confident that this improvement will continue with our product offering for Fall/Winter 2012."
CONFERENCE CALL
A conference call for investors and financial analysts — hosted by CEO Björn Gulden and CFO Henrik Holmark — will be held today at 10.00 CET and can be accessed from our website:www.pandoragroup.com. The corresponding presentation will be available on the website one hour before the call.
The following numbers can be used by investors and analysts:
DK: +45 3272 7625
UK (International): +44 (0) 1452 555 566
US: +1 631 510 7498
To help ensure that the conference begins in a timely manner, please dial in 5 minutes prior to the scheduled starting time. Participants will have to quote confirmation code73331039when dialling into the conference.
ABOUT PANDORA
PANDORA designs, manufactures and markets hand-finished and modern jewellery made from genuine materials at affordable prices. PANDORA jewellery is sold in more than 65 countries on six continents through over 10,000 points of sale, including around 700 concept stores.
Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs over 5,300 people worldwide of whom 3,600 are located in Gemopolis, Thailand, where the Company manufactures its jewellery. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2011, PANDORA's total revenue was DKK 6.7 billion (approximately EUR 893 million). For more information, please visit www.pandoragroup.com
CONTACT
For further queries, please contact:
Morten Eismark, VP Group Investor Relations
Phone +45 3673 8213
Mobile +45 3045 6719