On Tuesday 16 January at 10:30 CET, PANDORA will be hosting a Capital Markets Day in Copenhagen, Denmark foranalysts, institutional investors and media.
At the event, PANDORA will present the Company's strategic direction towards 2022, which includes an ambition to increase revenue annually in the period 2018-2022 with 7-10% in local currency, while maintaining a solid EBITDA margin of around 35% beginning from 2018.
PANDORA holds an industry-leading position as the world largest jewellery manufacturer with the most recognised brand in the industry. Leveraging its fully integrated value chain, PANDORA will address the ample growth opportunities in the jewellery market through:
INNOVATE AFFORDABLE JEWELLERY
As a category leader and innovator, PANDORA will continue to drive growth in the charms and bracelet category. On top, PANDORA will significantly grow rings, earrings and necklaces & pendants and has an ambition to generate around 50% of revenue from those categories by 2022. Innovation and continuous product newness are key components to spark consumer demand, and therefore PANDORA will launch a minimum of 1 new innovative jewellery concept per year and increase its annual collections from 7 to 10.
AGILE MANUFACTURING
PANDORA has recently established the largest innovation centre for finished jewellery in the world. Utilising this and its new manufacturing facilities in Thailand, PANDORA will expand its manufacturing capabilities to deliver a diversified and innovative product offering while increasing efficiency and agility.
DIGITALISED BRAND EXPERIENCE
To address changing consumer behaviour, PANDORA will make a step change on digital marketing, which in 2022 will represent more than 60% of marketing spend (from around 30% today). PANDORA will strengthen its share of voice in the market and spend more than DKK 2.5 billion on marketing, corresponding to around 8% of revenue.
WINNING IN OMNI-CHANNEL RETAIL
PANDORA will increase its owned and operated footprint, opening around 200 concept stores per year (hereof around 65% PANDORA owned) and acquire 75-150 franchise concept stores per year. In 2022, around 2/3 of concept stores will be owned and operated by PANDORA. PANDORA has an ambition to grow the eSTORE to represent 10-15% of revenue, while integrating the online and physical channels by offering consumers omni-channel fulfilment and service functionalities. The multi-branded part of the network will either be transformed into fully branded points of sale (shop-in-shops) or closed.
As part of the presentations, the following forward-looking statementswill be disclosed:
The event will be webcasted live at: investor.pandoragroup.com and be made available on the Company's website after the event.
All presentation material will be available on the dayat: investor.pandoragroup.com/presentations.cfm.
ABOUT PANDORA
PANDORA designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. PANDORA jewellery is sold in more than 100 countries on six continents through around 7,700 points of sale, including more than 2,300 concept stores.
Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 23,800 people worldwide of whom around 13,200 are located in Thailand, where the Company manufactures its jewellery. PANDORA is publicly listed on the Nasdaq Copenhagen stock exchange in Denmark. In 2016, PANDORA's total revenue was DKK 20.3 billion (approximately EUR 2.7 billion).
CONTACT
For more information, please contact: